As London Fashion Week approaches, designers, buyers, and style lovers continue to tremble in their platforms. To add to the anticipation, Topshop is unveiling a new campaign, producing a collection of limited edition t-shirts to celebrate its 10 years of sponsoring the British Fashion Council’s New Generation (NEWGEN) Scheme. The proceeds from the t-shirts will go to the charity Centrepoint, which helps the young homeless.
NEWGEN was created in 1993 by the British Fashion Council, and has been sponsored by Topshop since 2001. Subsequently the organisation has showcased and supported a myriad of international designers to the summit of the fashion world. The scheme offers financial support towards show costs and gives designers the opportunity to showcase their collections on the BFC Catwalk Show Space.
