NEWGEN and Topshop celebrate their 10th Anniversary collaboration.

As London Fashion Week approaches, designers, buyers, and style lovers continue to tremble in their platforms. To add to the anticipation, Topshop is unveiling a new campaign, producing a collection of limited edition t-shirts to celebrate its 10 years of sponsoring the British Fashion Council’s New Generation (NEWGEN) Scheme. The proceeds from the t-shirts will go to the charity Centrepoint, which helps the young homeless.

NEWGEN was created in 1993 by the British Fashion Council, and has been sponsored by Topshop since 2001. Subsequently the organisation has showcased and supported a myriad of international designers to the summit of the fashion world. The scheme offers financial support towards show costs and gives designers the opportunity to showcase their collections on the BFC Catwalk Show Space.

The designers contributing to the Topshop T-Shirt project, whose success has been arguably triggered by NEWGEN, include Christopher Kane, Richard Nicoll, Erdem, Mary Katrantzou, Marios Schwab, and J.W. Anderson.

The limited edition tees will be sold during London Fashion week, available in-store, online, and at the Topshop pop-up shop located in Somerset House (February 17-21). So if you are a dedicated follower of fashion, grab yourself one of these t-shirts, although I can’t guarantee you won’t be attacked by Lanvin covered elbows, and used as a human barge pole. As well as being a ‘must-have’ and an affordable way to possess a gemstone of designer wear. The t-shirts embody the identifiable signature details of each designer; Christopher Kane with its metallic disks, Erdem with delicate print patterning. The proceeds also go to charity, simply another fantastic reason to buy one of these iconic t-shirts.
 
My favourite t-shirts from the collection:

Click here to see the collection.

                    

To find out more about the scheme visit: http://www.britishfashioncouncil.com/newgen
(all photos from Vogue.com and Topshop.com)