Thursday, 2 August 2012

Louis Vuitton x Mos Def

Louis Vuitton’s new campaign stars Yasiin Bey, aka Mos Def, reciting some of Muhammad Ali’s speeches, as a tribute to ‘The Greatest’. Created by Ogilvy Paris and directed by Stuart McIntyre of Steam Films, the vides see Bey moving inside a dark, sinister, boxing ring recounting two poetic speeches made by the boxing legend while graphics from Niels Show Meulman elaborate on the words.  The campaign comprises a dedicated website containing recordings of Ali’s notorious speeches, and photos. Two more films are set to follow in Autumn, “Float” and “Life”.



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