Louis Vuitton’s new campaign stars Yasiin Bey,
aka Mos Def, reciting some of Muhammad Ali’s speeches, as a tribute to ‘The
Greatest’. Created by Ogilvy Paris and directed by Stuart McIntyre of Steam
Films, the vides see Bey moving inside a dark, sinister, boxing ring recounting
two poetic speeches made by the boxing legend while graphics from Niels Show
Meulman elaborate on the words. The
campaign comprises a dedicated website containing recordings of Ali’s notorious
speeches, and photos. Two more films are set to follow in Autumn, “Float” and “Life”.
"Word".
"Dream".
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